Hell of the North

To stand alongside the infamous cobblestone sections of historic roads as the annual, epic one-day classic race from Paris to Roubaix flashes by… a lifelong dream for me!

When sport, lifestyle and religion merges.

Where people – young and old – in their hundreds-of-thousands gather along the 260km route to wait for hours (even days) to catch a glimpse of their idols and heroes and cheer them on with almighty passion. Where fans and enthusiasts from far corners of the world come to witness and feel the tremendous Flemish spirit for road racing.

And what better way to experience this than with a group of 15 Belgian friends who – being Flemish – know their sport inside out.

This is the essence of professional bicycle racing.
This is the king of the spring classics in Europe.
This is the epic Paris-Roubaix….the “Hell of the North”.

Bedankt ee gast’n!
Ek. Was. Daar.
















Thanks to Peter van Stenekiste for some video snippets

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